
A Tax Health Check is a comprehensive review of your agency’s tax position — designed to identify risks, missed reliefs, and potential savings.
- Keep digital records
- Use approved MTD software
- Submit updates every quarter
What you need to know:
Business Structure Review
- Is the agency set up in the most tax-efficient way (Ltd vs LLP vs sole trader)?
- Are directors’ salaries/dividends optimised?
VAT Position Check
- Correct VAT treatment on UK vs overseas clients.
- Any opportunity for Flat Rate Scheme or VAT grouping?
- Reviewing media spend, subcontractors, and zero-rated/exempt items.
Allowable Expenses
- Spotting agency-specific costs that often get missed (home office, client entertaining rules, software, freelancers).
- Ensuring staff benefits aren’t triggering unnecessary tax charges.
R&D and Creative Tax Reliefs
- Eligibility check for R&D Tax Credits (common with digital/creative work).
- Reviewing if creative sector reliefs apply.
Director/Shareholder Remuneration
- Salary vs dividend mix.
- Use of allowances (e.g. pension).
Corporation Tax & Cash Extraction
- Reviewing timing of expenses/investments.
- Checking if you’re using all available reliefs (e.g. Annual Investment Allowance).
Personal Tax Alignment
- Ensuring agency profits, dividends, and personal tax planning fit together.
- Payments on account planned to avoid surprises.
Quick Wins Report
- A simple summary of missed opportunities, risk areas, and 2–3 actions that could save money straight away
Internal Reviews
Low cost (£0-£5k/year, staff time); quick (weekly checks); strong adherence to UK tax rules, value-added tax (VAT), and financial reporting standards (FRS 102)using in-house knowledge.
Limited objectivity; time-intensive for complex media buys; potential bias in client fund tracking.
External Audits by Certified Accountants
High adherence to financial reporting standards (FRS 102), UK tax rules, and value-added tax (VAT) directives (e.g., quarterly filings); thorough for trust accounts.
High cost (£10k-£50k annually); lengthy (months per cycle); disrupts operations.
Automated Compliance Software (e.g., Xero or Sage)
Affordable (£500-£5k/year); fast real-time monitoring of value-added tax (VAT) and UK tax rules compliance; integrates financial reporting standards (FRS 102) reporting.
Initial set-up time (1-2 weeks); relies on accurate data input; less nuanced for bespoke agency finances.

